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Jul 31, 2024

Redefining FP&A: The Bilanc Journey to Precision Unit Economics

Samuel Akinwunmi

At Bilanc, we're driven by a passion to revolutionize FP&A. Our journey began with a simple yet profound realization:

Most of Finance & Accounting is actually Data Analysis.

My background is in building data infrastructure for finance teams, from analytics to reconciliation. While ledger systems and automated revenue recognition have advanced, the true potential of financial data remains largely untapped.

The Current FP&A Landscape: A Data Conundrum

The shift towards data-driven finance is evident, with companies like Pigment, Aleph, Runway and others pushing the envelope in financial modeling and forecasting. However, these solutions often fall short when it comes to:

  1. Handling big data at scale

  2. Providing deep, actionable insights into customer profitability

  3. Offering truly complex analytics capabilities

Bilanc's Contrarian Approach: Diving Deep into Unit Economics

At Bilanc, we've taken a fundamentally different approach. We're tackling the most challenging aspects of financial data warehousing & analytics head-on:

  1. Big Data Mastery: We don't just handle big data; we thrive on it. Our system ingests, transforms, and models billions of rows of data in minutes, allowing for real-time analysis of even the most complex financial datasets.

  2. Advanced Analytics for True Unit Economics: We've built complex finance analytics workflows from the ground up, with a particular focus on Activity-Based Costing for Customer Unit Economics. This allows businesses to:

    • Generate individual customer P&Ls that reconcile perfectly with the company-wide P&L

    • Perform dynamic cohort analysis to identify trends and opportunities

    • Utilize AI-powered cost allocations to achieve unprecedented accuracy in profitability calculations

  3. Granular Profitability Insights: Our system doesn't just provide high-level overviews. It drills down to the individual customer level, offering insights that can dramatically reshape pricing strategies, resource allocation, and customer acquisition efforts.

Why Bilanc is a Game-Changer

In today's fast-paced business environment, understanding the story behind every transaction and customer interaction is crucial. Bilanc goes beyond basic financial modeling to offer:

  • Unparalleled data processing power, handling massive datasets with ease

  • Intricate financial analyses that uncover hidden profitability drivers

  • Seamless integration with existing systems, enhancing rather than replacing your current tools

The Future of Finance with Bilanc

Imagine being able to:

  • Instantly compare profitability across different customer segments

  • Automatically identify your most and least valuable customers

  • Make data-driven decisions on pricing, resource allocation, and customer acquisition strategies

This isn't just financial reporting; it's strategic intelligence that can drive business growth.

While other tools may require dedicated data teams and months of setup, Bilanc offers a unique combination of power, flexibility, and usability. We're not just providing a tool; we're offering a partnership to transform your financial analytics and unlock the full potential of your unit economics.

If you're ready to move beyond traditional FP&A and gain unprecedented insights into your business's financial DNA, it's time to explore what Bilanc can do for you.

Samuel Akinwunmi